IMAGENEERS: THOSE WHO ARE ABLE TO ENGINEER METAPHORS (I.E., ARCHETYPES, BRANDS, AUDIENCES , AND STORYTELLING.)
At Imageneer, we are continuous learners, inspired by life and masterminds, some of them are our own customers. We foster curiosity and creativity and we go deep down in your intellectual capital. Your team is your best asset. We unlock their potential.
Founder, Principal Consultant
Researcher, Strategist and Discoverer.
With a major in Social Sciences, BA in marketing and a minor in Fashion Marketing, Paula also decided to pursue a Master in Psychoanalisys. That had allowed her to remain curious about cultural codes, consumption and business excellence.
Paula had worked with DuPont, The Color Association of the United States and several branding projects: KitchenAid, Pirelli, PZero, Levi's, Carlos Miele, Harper's Bazaar, Style-Vision Bureau, just to name a few.
Core competences at Paula's work: Branding, Trending- Consumer Insights, Marketing, PR, Business and Team Management.
Paula is a work lover, in charge of the Insight process, Brand, Channel and Product Strategy, besides being the Go-to-Market strategist at Imageneer.