IMAGENEERS: THOSE WHO ARE ABLE TO ENGINEER METAPHORS (I.E., ARCHETYPES, BRANDS, AUDIENCES , AND STORYTELLING.)
For over 20 years, our global network of collaborators has brought together the brightest minds in strategy, execution, design, science, and regulatory expertise. At Imageneer, we blend strategic thinking with creative execution, ensuring that every project is backed by industry-leading innovation, compliance, and market relevance. Our team works seamlessly across disciplines to deliver solutions that are both visionary and grounded in expertise.
Founder, Principal Consultant
Paula
Limena
Researcher, Strategist & Discoverer
With a foundation in Social Sciences, a BA in Business Marketing, and a minor in Fashion Marketing, Paula has always been driven by curiosity and cultural exploration. Her pursuit of a Master’s in Psychoanalysis deepened her understanding of cultural codes, consumer behavior, and business excellence, shaping her approach to strategy and innovation.
Over the years, Paula has collaborated with global powerhouses like ADM, Lonza, DuPont, The Institute for Integrative Nutrition (IIN), The Color Association of the United States, KitchenAid, Pirelli, PZero, Levi's, Carlos Miele, Harper's Bazaar, and Style-Vision Bureau—blending branding, trend forecasting, consumer insights, marketing, PR, and business management to connect the dots, create innovation, and drive meaningful market impact.
As a senior marketing executive, Paula has led go-to-market strategies, product innovation, and revenue-driving initiatives across B2B, B2B2C, and B2C markets. At Imageneer, she orchestrates insight-driven brand, channel, and product strategies, supported by a global network of creatives, designers, scientists, and regulatory experts—many of whom have been part of the team for over 20 years.
Beyond strategy, Paula is a recognized thought leader in women’s health, advocating for innovation and consumer-driven solutions in the wellness space. She is the author of The Millennial Mind and The Alpha Generation: Architects of the Future, exploring the evolving landscape of consumer behavior, digital transformation, and generational shifts. Paula was recently appointed by Forbes as one of the Top 50 Women Industry Leaders, solidifying her influence in shaping the future of business, branding, and innovation.
Paula is also known for her expertise in developing unique methodologies to unlock unfair competitive advantages. She applies cultural decoding frameworks, such as The Culture Code, to help businesses understand the deep-rooted psychological and emotional triggers that drive consumer decision-making. Her ability to decode market complexities and translate them into winning strategies makes her sought-after advisor in the fields of branding, innovation, and strategic growth.
Paula thrives at the intersection of creativity and commerce, transforming insights into bold, go-to-market strategies that drive growth, customer intimacy, and competitive advantage.
